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The first step is knowing what problems you want to solve. Are you looking for more website traffic? Do you want your company’s reputation enhanced or do you want your brand to be more visible? Have a good idea what you need before you go looking for an agency. If you can express your needs clearly you are more likely to receive a realistic quote.
Know your budget and be upfront about it. Remember, you are investing based on return on investment. It’s important to know that an agency can deliver that ROI using the money at hand. This will determine the value of the service delivered based on unit cost. If you know what you want ahead of time, and have done your research, then you should have a good idea what a fair price should be.
Remember that no matter how encouraging the pitch might be, it all comes down to coordination of management in pursuit of goals. So don’t be afraid to ask questions about project tracking, metrics, what tools they use and reporting. A quality agency will be happy to give this information.
Shop around for quotes and take a look at references. Speaking to different agencies and specialists will not only help you get the most for your money, it will also help you refine your approach and modify your requirements. Yes, you should check references, but also speak to the people at the agency under consideration. This will give you a chance to evaluate their skill and ability to deliver on their promises.
Digital technology has changed retail forever. Companies now need access to skill sets that barely existed only a couple of decades ago. Digital agencies with a strong record of understanding and operating in the digital retail landscape can be a tremendous force multiplier. So ask questions, check references and make sure that any contract contains a clause that enables an early termination if the relationship doesn’t work out.
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