Bugwolf

About

Built by someone who spent a decade inside enterprise.

13

years of enterprise software releases — and zero failed go-lives on our watch.

Ash Conway

Ash Conway

Founder & CEO

ashconway.com →

Ash spent a decade inside enterprise hardware and software — Cisco, SAP, Dell — watching the same failure repeat itself. Platforms would pass every automated test and still launch broken, because no one validated what the actual humans who had to use them would experience.

In 2013, he founded Bugwolf to fix that. A specialist UAT firm that embeds into enterprise release cycles and validates the human workflow — not just the code. Bootstrapped to multimillion-dollar revenue, with 100+ enterprise clients across Australia's largest organisations.

Enterprise background
CiscoSAPDell
13+Years of excellence
100+Enterprise clients
12+Industries served
95%Client retention

Why Bugwolf exists

"Automation verifies logic. Humans verify experience. The enterprise software industry spent two decades automating the wrong thing."

In 13 years of enterprise software releases, we've never seen a platform fail because a unit test broke. They fail because the workflow makes no sense to the human operating it. A payroll run that locks up at step 7. A checkout that drops items when the browser is zoomed. A dashboard that finance can't navigate.

Bugwolf's model is simple: embed senior UAT specialists into your release cycle before go-live. Not testers running scripts — specialists who understand your users, your platform, and the business consequences of getting it wrong.

Trusted by Australia's largest organisations

NABTelstraAustralia PostWestpacBaby BuntingWesfarmersAHMTreasury Wine EstatesMLCPenfoldsRACVTM BankCountry RoadCUAHSBCIRESSBankwestAGLNABTelstraAustralia PostWestpacBaby BuntingWesfarmersAHMTreasury Wine EstatesMLCPenfoldsRACVTM BankCountry RoadCUAHSBCIRESSBankwestAGL

What we know deeply

Specialist UAT for platforms that matter.

Salesforce

CRM workflows, data migrations, Lightning components.

Workday

HCM, Financials, payroll integrations.

SAP

ERP deployments, business processes, integrations.

ServiceNow

ITSM workflows, approvals, self-service portals.

Ecommerce

Checkout flows, promotions, omnichannel journeys.

Custom platforms

Bespoke strategies for proprietary enterprise software.

Ready to talk?

Book time with Ash directly. No sales team, no pitch deck — just a straight conversation about your release.

Ash ConwayTalk to the founder